How product matching works

How EverySqueeze matches a TikTok Shop video to the Amazon product it shows.

EverySqueeze matches each TikTok Shop video to the Amazon product it shows, so it can build a working affiliate link and track coverage for it.

What it checks

We compare several signals between your video, its TikTok Shop product and the Amazon listing. Only when they all agree do we call a match confident.

Confident vs. likely

A match where every signal agrees is treated as confident. A match that's plausible but doesn't clear every bar is marked likely rather than confident, so a settled match and a good guess never look the same.

When it can't tell

When there isn't enough to compare, or the signals disagree, EverySqueeze won't call it a confident match. Those are the videos worth checking yourself with Change the product on a post.

Finding the videos that are unsure

No screen lists every video by match confidence. Ask Pip Why aren't my matches correct?: it counts your videos by tier (confirmed by you, confident, suggested, unsure) and points to up to three worth checking, each with a Fix product button. On the dashboard, Coverage also has an N need review filter for possible cross-posts, and a video that is unsure when it is about to post waits for you to pick a product (see When EverySqueeze asks before it posts).