Auto DM
DMs your Amazon link to anyone who comments a trigger word on your Facebook or Instagram post. Older Facebook connections need one reconnect.
Auto DM lives in Settings → Accounts & platforms → Facebook, on its own Auto DM tab. It shows a summary: on or off, your trigger words, the DM people get and where it runs. Edit Auto DM opens the full settings. If you don't see the tab, Auto DM isn't available for your account yet.
Auto DM is off until you turn it on
Auto DM starts off. Nothing is sent to anyone until you switch it on yourself. To turn it on:
- Open Settings → Accounts & platforms → Facebook (click its card, or its Settings button; or press Set up Auto DM on the "New: automatic link replies" notice).
- Open the Auto DM tab and flip its switch on. On the summary the switch saves by itself and says Saved. Auto DM is on.
- To change the trigger words or the message, press Edit Auto DM, make your changes and press Save Auto DM. While something is not stored yet the page says Unsaved changes (or Not saved yet on the summary).
Saving other changes (your words, the message, the disclosure) never switches it on — only the switch does. You can turn it off again the same way at any time. (In the older Settings layout there is no summary: flip the switch, then press Save Auto DM.)
When Auto DM is available and Facebook is connected, Home (and Posts in the mobile app) shows a short "New: automatic link replies" notice while it's off. Not now hides it for good, and so does turning Auto DM on.
How it works
You pick trigger words — the three suggested by default are link, shop and info, plus up to a few words of your own. When someone comments one of those words on your Facebook post, EverySqueeze sends them the product link by Messenger automatically — only to the person who asked, never as a bulk send.
You write the greeting and message; a First name chip fills in the commenter's name. Every DM ends with a disclosure you choose: #ad, (paid link), (I may earn a commission), or #afiliado (for a Spanish-speaking audience).
Auto DM in Spanish
Where Spanish is turned on for your account, the Auto DM editor has a Language of your DMs row with English and Español. It's separate from the app's own language. Choosing Español switches the ready-made trigger words to enlace, link, info and precio (with lo quiero, información, tienda and lista one tap away; accents are optional, so informacion counts too), and the ready-made greeting, message, button and comment reply to Spanish; the line added to your captions then reads Comenta ENLACE y te envío el enlace 👇. Anything you wrote yourself stays exactly as it is, and the disclosure stays the one you picked (#ad). If you have unsaved changes, save them first, then switch.
A different message or trigger words for one video
Under a video in the Composer (or on its card in the mobile app), Auto DM for this video gives that post its own message (turn its switch on; + First name and + Link insert those), extra trigger words, or both, and you can set it for every video of a TikTok product. Words set there count on that post as well as your usual trigger words: a comment with either one gets the DM (with the post's own message, if it has one), and other posts keep only your usual words. The Comment LINK line in its caption names the post's own first word. Your greeting, button and disclosure stay the same. See Use your own link.
The DM has a button that opens your link. On a phone the Amazon link opens the Amazon app. Inside Facebook or Messenger it first shows the product with one big Open in Amazon app button, and a tap on it opens the app (Facebook only lets a tap open another app). If you set your own link for a video, the DM opens that link instead of the Amazon product.
If you have an assistant
Your assistant can change these Auto DM settings, and each change is flagged in VA mode's activity list. A video's or product's own Auto DM is yours unless you turn on the custom links and video Auto DM switch for them (see Assistant trust switches).
Does Auto DM work on Instagram?
Yes, when your Instagram is linked to your Facebook Page. Set it up in Settings → Accounts & platforms → Instagram, on its Auto DM tab (Auto DM on Instagram): its own switch, Use my Facebook trigger words and message (or Instagram's own words and message), and whether Instagram captions get the Comment LINK line. The message, button and disclosure are the same as Facebook's.
Its status says whether it runs:
- Ready: comments get the DM.
- Reconnect Facebook to turn this on: your Facebook connection was made before Meta approved Instagram comment access (October 8, 2026). Press Reconnect Facebook once and keep every permission on.
- Waiting on Instagram approval — we'll turn this on automatically: Instagram is connected on its own (with Instagram, not through a Facebook Page). Meta hasn't approved that kind of connection yet. Your choices are saved and the summary reads Saved, not running yet.
With the Instagram line on, your Instagram captions open with the Comment LINK line either way.
Comment reply
After the DM is sent, the Comment reply posts a short public reply under their comment. Its status under Where it runs reads Ready, or Reconnect Facebook to turn this on if your Facebook connection is older than Meta's approval. Reconnect once and it starts.
The automatic Amazon link in the first comment is a separate switch. On Facebook you can also put your Amazon link in the caption: see Where your Amazon link goes on Facebook.
Status chips
Under Where it runs, each chip says whether that part can run right now: Ready, Reconnect Facebook to turn this on, a prompt to reconnect Facebook if messaging access is missing, or Coming soon for anything not on for your account yet. The Auto DM tab carries a green dot only while Auto DM is on and running.