Making a post in Composer
Composer is where you write a caption, pick products and platforms, and post now or schedule one video at a time.
Composer shows one card per video, with a caption box, the matched Amazon product, and a button for each connected platform (Facebook, Instagram, Pinterest, YouTube).
Composer has three tabs: Ready to post (your videos), Queued (posts you queued from Coverage, with how many are waiting; the Composer badge in the sidebar counts the same posts) and Upload a video. When nothing is left to post, Ready to post says Nothing new to post right now with buttons for See queued posts and Upload a video. Each platform button carries a small label: Ready, Scheduled, Posted, Needs review or Not connected.
On a large library the first cards appear before the rest of your videos have loaded. For a few seconds they are dimmed and cannot be pressed, the search box reads Loading the rest of your library… and a line under the cards says the same; posting, search and filters unlock by themselves as soon as the whole library is in. Nothing is lost by waiting, and nothing can be posted twice by pressing early.
Each card has a Post now / Schedule toggle under the caption box, directly above the platform buttons, because it decides what a platform button does. With Post now selected, clicking a platform's button posts immediately; All platforms, the last button in the platform row (its second line, FB · IG · YT, says what it covers), opens the Post everywhere sheet and posts to Facebook, Instagram and YouTube in one pass (and queues Amazon marketplace jobs too, where that's turned on — see The Amazon marketplace queue). Pinterest posts from its own button, since a pin needs a board picked first. In the Post everywhere sheet the YouTube description holds only your words: your Amazon link (when Add my Amazon link is on and the product is confirmed) and the disclosure are added from your YouTube settings when it posts.
A video posted on TikTok less than an hour ago whose HD (1080p) version is not there yet shows HD is usually ready about 30–60 min after posting and a Post when HD is ready button. Click it, then the platform buttons (or All platforms): EverySqueeze looks for TikTok's HD version about every 10 minutes and each destination posts as soon as it is found, or an hour after your TikTok post with the best version there is. The card reads When HD is ready (up to 1 hour) · change. Post now is unchanged and posts straight away.
Choosing Schedule asks when, once, right on the card: Next open slot (the default — EverySqueeze picks a time inside your posting hours) or Pick a time… (type the date and time on a computer, or use your phone's own date and time picker; a time outside your posting hours is refused and the hours are named). Press Use this time and the card shows the time you chose, for example Fri Oct 3, 9:30 PM · change. After that, each platform button schedules this video at that time with no further question: Facebook and Instagram schedule straight away, Pinterest after you pick its board, YouTube after you review its title and description, and All platforms schedules every destination you tick in its sheet at the same time. The time stays on that card, so you can schedule it to several platforms one after another, until you switch back to Post now or click change. It never carries over to another video. If the time has passed by the time you click, nothing is scheduled and the card asks you to pick again.
The card shows the caption once, in one editable box. It comes pre-filled from the video's TikTok caption (or blank for an uploaded video, which keeps its file name as a small heading instead). A long caption opens up while you are in it and closes when you click away without changing anything. Edit it, or rewrite it with the small Rewrite: links beside the toggle (above it on a narrower screen): Hook, Spotlight, Question, Plain or My Brain (your best-earning hook style). Whether your Amazon affiliate link goes on a Facebook post, and the caption template that wraps your words, come from your saved Settings, the same ones the phone app uses; Caption & link settings at the top of the list opens them (see Where your Amazon link goes on Facebook).
The link is added on its own when EverySqueeze is sure of the product: the card says Matched — your link will be added (and Same listing — shopper can switch color/size when it is the same Amazon listing but the exact colour or size isn't certain: the link opens our best guess and the shopper can switch). If you have checked it yourself and it is right, click the small This is right beside it; the card then shows a green ✓ Checked by you (or your assistant's name), and Undo takes it back. A product it isn't sure of shows a ✓ This is right button with Confirm to add your link beside it, above the product links; posting (including All platforms, which asks once before anything goes out) asks first, and a Confirm products button above the list walks you through them — see Confirm a product to get your Amazon link.
Beside the caption, the TikTok Shop product and the Amazon product are two tiles, picture first: a large product picture on the left, then the name (two lines), one line of detail (seller and sales, or rating and price) and, when the listing has a Creator Connections campaign, a short line such as +10% Creator Connections (a campaign on a related listing reads +10% on a related listing, and a brand's campaigns on its other products read Up to +20% from this brand, which is not a rate on this listing). The price or sales figure comes first in the detail line; hover a shortened line to read all of it. Under them is one row of three buttons: My link (post your own link instead), Auto DM (this video's own Auto DM, shown when Auto DM is on for your account) and Copy link (copies your Amazon link with your tracking ID, or your own link when you set one). My link and Auto DM light up with a check once set. Under that row are small links: Other matches shows the next few Amazon candidates so you can switch (it reads Versions tied when several colours or sizes tie), Feedback sends a short note about a wrong pick to the EverySqueeze team, Wrong product lets you paste the right one, and Re-match searches Amazon again.
While a Re-match search is running, the link reads Searching… and waits for the result. Changing Sort or another filter keeps that search running; it does not start a second one. If the request fails, Could not search Amazon. Try again. appears and Re-match is available again.
The TikTok Shop tile can show one of four product states. A missing name or a missing product never blocks your Amazon link:
- name not available yet: TikTok tagged a product on the video, but we could not read its name yet. We look it up again by ourselves over the following days. The Amazon tile still offers Match product, and you can paste the Amazon link yourself.
- product not known yet: TikTok says this is a Shop video but hasn't told us which product it sells. We keep checking, and new videos are checked first. If TikTok never tells us, the tile says so. Either way, use Add Amazon product.
- product no longer listed: shown only after the product's name could not be found several times over more than a week, on a video older than a month, with no recent orders for it. The video and its sales history are unaffected.
- no product: the video has no TikTok Shop product.
A video with no TikTok Shop product (or one the matcher has not found yet) can still carry your Amazon link. Its Amazon column shows Add Amazon product: paste the product's Amazon link (from any Amazon store, or the a.co / amzn.to link Amazon's Share button gives you) or its ASIN, or type the product's name to search Amazon and pick it from the results. It is saved as your pick for that video, and Facebook, YouTube and Pinterest use it like any other confirmed product. Only the product is kept from a pasted link: your workspace's own Amazon tracking ID is the one that goes on the post, and no link is added until that tracking ID is set. Change product on the same card swaps it later.
To post your own link instead of an Amazon product (your own Amazon link, or the brand's website), press My link under the products and choose the Custom link tab: the Amazon column then shows Custom link, the button lights up with a check, and every platform posts that link. See Use your own link.
Matching runs by itself each time Composer opens. To run it again now, open Filters: Match products sits under Amazon product. If the Amazon search is briefly at capacity, the button reads Amazon is busy — retry: the search is kept and filled in by itself, and Composer tries again while it stays open (Amazon lookups are busy).
If you posted a video to a platform already, the row under the video shows a checkmark such as ✓ FB. The checkmark appears once Coverage has matched the post on that platform: right after posting, or for a post you made yourself outside EverySqueeze, there is no checkmark until Coverage finds it, even though the post is live. So a missing checkmark does not mean the video was never posted. The sure way to see where a video is live is Coverage: its grid, or its market filter set to Already live on a platform. Click a checkmark to see every place the video landed, with a link to each post. A video that shows the wrong product can have its match corrected right on the card.
To post something that never came from TikTok Shop, see Uploading your own video.
Composer on your phone
Composer is on the desktop dashboard only. The phone app has no Composer tab and no Post everywhere button: there, each new TikTok's card in Posts has one button per connected platform, so you post it one platform at a time. To cross-post any other video by hand, such as an older one, use Composer on the desktop dashboard. From the phone app: the cog, then Account and device, then Open desktop version. See The Posts tab.